What Is Local SEO and How to Improve Your Local Ranking

Multiple components of your Google Business Profile can give your local SEO a boost, so this is an important step. Meta descriptions are the HTML code that shows under the title of a page in search results to give users a better idea of what content to expect on the page before they click. Examples of local keywords from WordStream’s Free Keyword Research Tool.
Our local SEO experts will work with you to produce content for your website, as well as search engine map listings such as Google+ Local and Yahoo! Local. We combine on-page optimization with off-page syndication to help boost your authority and get you ranked where you need to be. Incorporating local SEO into your marketing strategy is crucial in attracting nearby customers to your retail store. Local SEO is a marketing technique that helps local businesses to improve their visibility in Google’s local search results.
You need to make sure your name, address, and phone number with area code are all consistent, up to date, and included as crawlable HTML text on your site. Once you have your Google My Business page all set up, share it on social media to further cement the connection of social and search. Have an active presence on social media and add your social media posts to Google My Business. Your website will give off a strong signal if it is getting lots of likes, shares, and engagement on social media sites like Facebook, Twitter, etc. And, like earlier mentioned, reviews are an important ranking metric Google takes seriously.
Some users will do location-related searches, like “mechanic near me”. As a local business, the “near me” part should form part of your local SEO strategy. Other related examples include “close by”, “in my area” and “within a mile”. Nowadays, most of us expect search engines to know our location.
BrightLocal’s 2020 Customer Review Survey found that in 2020, 93% of consumers used online searches to find a local business. In 2020, 93% of consumers used online searches to find a local business. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She also launched the Brainchild Fund, a nonprofit initiative to support women and girls in business and entrepreneurship Follow her on Instagram.
For instance, if your local restaurant serves dinner in downtown Seattle, include references to “dining by the Space Needle” or “just steps from the Space Needle” on your site. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without Marketing Automation , your business could be losing out on a significant amount of traffic. Promotor struggled with low online visibility and 0 customers from the internet. I have only been using Surfer Local for a few weeks now, and the jump in rankings is truly astounding. I have surprised myself by how easy it is to rank higher, and my client is ecstatic.
After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword . This happens even when the searcher doesn’t include a city name or “near me” in their search. In 2023, a local business’s online presence matters more than ever. Stay engaged, build a quality website, and always think about the best user experience you can provide.
Just because there’s a growing trend of zero-click results does not mean that your business website doesn’t matter. This is a growing way that consumers build trust with businesses. In 2019, more than 50% of all Google searches resulted in the user getting the information they needed from the search results page. This means they didn’t click through to a business’s website. To make this easier on businesses, Google has a tool called Google Search Console.